Summer is approaching – the ideal moment for garden centres, florists and retailers to align their assortment with customer demand. The summer season brings higher temperatures, vibrant colours and a clear preference for low-maintenance flowers with strong vase life. Those who respond to these trends are more likely to boost sales. In this blog, we’ll share which flowers are in high demand during summer and how to prepare as a seller or wholesaler.

The European flower market is one of the largest and most dynamic in the world. Every year, millions of flowers and plants are traded between countries such as the Netherlands, Germany, France, the United Kingdom and Italy. While Europe offers enormous potential, it also presents exporters with several challenges. In this blog, we explore both sides – and explain how to stay successful in a shifting market.

In the international flower and plant trade, certifications are essential for ensuring quality, sustainability and transparency. They provide insight not only into environmentally friendly cultivation practices but also into social working conditions and product safety. For wholesalers, retailers and growers, it’s important to understand which certifications are relevant.

The flower export industry is undergoing rapid transformation. Where trade once depended on physical auctions and phone orders, a growing part of the supply chain is now digital. Online marketplaces, automation, and even blockchain are reshaping the sector. But what does this mean for growers, wholesalers, and buyers?